How the figures are counted: premium is the written premium of each market's insurers in 2025 from its supervisor or insurance association, as on the market pages. GDP and population are Eurostat's (the population of Bosnia and Herzegovina and Kosovo* from their statistics offices), and GDP per person is set against the EU's. Growth since 2021 is in each market's own currency, so exchange rates do not count.
Inflation is Eurostat's harmonised index of consumer prices, the average of 2025 against the average of 2021; for Moldova and Bosnia and Herzegovina, which it does not cover, average consumer prices from the IMF's World Economic Outlook. Growth against GDP sets premium growth beside nominal GDP growth from 2021 to 2025, from the same World Economic Outlook in local currency. The 2028 figure is the outlook page's scenario, not a forecast: the estimate for 2026 from the quarters published so far, then premium growing as fast as nominal GDP, in euros at the latest quarter's exchange rate.
The numbers behind it
| Market | Premium | % of GDP | Per person | GDP per person, EU = 100% | Growth a year | After inflation | Against GDP | 2028 scenario |
|---|---|---|---|---|---|---|---|---|
| Poland | €21.16bn | 2.3% | €580 | 60% | 6.9% | −0.7% | −11.1% | €25.3bn |
| Czechia | €8.31bn | 2.4% | €761 | 76% | 6.8% | −0.9% | −4.2% | €9.9bn |
| Hungary | €5.13bn | 2.3% | €538 | 55% | 10.3% | +0.4% | −5.4% | €6.2bn |
| Romania | €4.34bn | 1.1% | €228 | 48% | 11.3% | +2.6% | −4.9% | €5.5bn |
| Slovenia | €3.38bn | 4.8% | €1,587 | 80% | 8.3% | +2.9% | +0.5% | €3.9bn |
| Slovakia | €3.20bn | 2.3% | €590 | 60% | 6.5% | −1.0% | −4.2% | €3.7bn |
| Bulgaria | €2.68bn | 2.3% | €417 | 43% | 12.7% | +5.4% | −0.9% | €3.1bn |
| Croatia | €2.11bn | 2.3% | €545 | 57% | 7.9% | +1.0% | −14.9% | €2.5bn |
| Lithuania | €1.73bn | 2.0% | €599 | 70% | 13.6% | +5.4% | +11.9% | €2.0bn |
| Serbia | €1.63bn | 1.8% | €249 | 33% | 12.5% | +4.1% | +1.5% | €2.0bn |
| Latvia | €850m | 1.9% | €457 | 56% | 9.7% | +1.9% | +8.6% | €1.0bn |
| Estonia | €680m | 1.6% | €496 | 73% | 8.8% | −0.3% | +5.2% | €764m |
| Bosnia and Herzegovina | €600m | 2.0% | €176 | 21% | 9.4% | +2.9%* | −3.6% | €700m |
| North Macedonia | €291m | 1.7% | €160 | 22% | 11.4% | +3.4% | +7.8% | €332m |
| Albania | €277m | 1.0% | €117 | 27% | 8.9% | +4.6% | −0.6% | €330m |
| Kosovo* | €179m | 1.6% | €113 | 17% | 11.1% | +5.4% | +10.1% | €218m |
| Moldova | €171m | 0.9% | €72 | 18% | 14.8% | +1.4%* | +19.1% | €225m |
| Montenegro | €148m | 1.8% | €238 | 32% | 10.7% | +3.4% | −9.6% | €187m |
Premium written in 2025, from each market's supervisor or insurance association; GDP and population: Eurostat (population of Bosnia and Herzegovina and Kosovo*: their statistics offices). GDP per person: in euros at current prices against the EU's, EU = 100%, without purchasing-power adjustment. Growth a year: 2021–2025 in local currency. After inflation: deflated by Eurostat's HICP (annual averages); * Moldova and Bosnia and Herzegovina, which Eurostat does not cover: the IMF's average consumer prices. Against GDP: premium growth against nominal GDP growth 2021–2025 (IMF, local currency), the change in premium's share of GDP. 2028 scenario: the outlook page's, premium growing with the IMF's projected nominal GDP, in euros at the latest quarter's rate.
More insights
Five groups write 56% of the insurance premium in Central and Eastern Europe
56%The 18 markets Polisa covers wrote €56.87bn of premium in 2025, and VIG, PZU, Generali, Allianz and Talanx wrote 56% of it. VIG is the only group with an insurer in every market and leads six of them. Scroll through who leads each market, how much the leader holds and the 54 deals since 2021, 33 of them between different owners.
Serbia's premium grew 12.5% a year since 2021, the fastest in the Western Balkans
+12.5% a yearSerbian insurers wrote €1.63bn of premium in 2025, 60% more than in 2021: 12.5% a year in dinars, the fastest of the six Western Balkan markets and fourth of the 18 Polisa covers. Growth has not changed who writes it: Dunav and Generali hold 45% between them, against 46% in 2021. Premium is still 1.8% of GDP.
North Macedonia's premium fell 0.6% in the first half of 2026 after growing 11.4% a year since 2021
−0.6%Premium written in North Macedonia in the first half of 2026 was 0.6% below the first half of 2025, the only fall among the seventeen markets with figures for 2026, after four years of growth between 9.9% and 12.3%. One insurer explains it: Eurolink's premium fell 43% from an unusually large first half of 2025; the rest of the market grew 7.5%.
Pages behind it
When the figures change
Every data update is listed with its date, newest first: new figures, corrections and what they changed.
What changedCiteCite this pageThe reference in APA style and as BibTeX, each with a copy button, and the terms of reuse
Polisa compiles the figures; the original sources are named on this page and on the method page.
Polisa. (2026). Premium is 2.1% of GDP across the 18 markets and outgrew it in 8 of them [Data version 2026-11-11.13378f]. Retrieved November 11, 2026, from https://polisapro.com/insights/where-insurance-is-still-catching-up
BibTeXShow entry
@misc{polisa_insights_where_insurance_is_still_catching_up_2026,
author = {{Polisa}},
title = {Premium is 2.1% of GDP across the 18 markets and outgrew it in 8 of them},
year = {2026},
version = {2026-11-11.13378f},
howpublished = {\url{https://polisapro.com/insights/where-insurance-is-still-catching-up}},
note = {Accessed 11 November 2026}
}Reuse: Polisa's compilation CC BY 4.0 · source data under each publisher's terms, see Method.