How the figures are counted: a group's premium is what its insurers wrote in each market in 2025, as on the market pages, added up across the markets; an insurer that belongs to no group counts on its own, so a market's leader can be a single company. Shares are of each market's written premium, and the region's premium is the 18 markets' total in euros at each year's exchange rate.
The deals are those on Polisa's deals page: acquisitions, mergers and portfolio transfers completed or in force from 2021 in the 18 markets. Each group's companies, market shares and solvency are on its group page.
The numbers behind it
| Market | Premium | Leader | Its share | VIG | Top five | 2+ markets | Deals |
|---|---|---|---|---|---|---|---|
| Poland | €21.16bn | PZU | 35.0% | 8.9% | 72.3% | 94.3% | 13 |
| Czechia | €8.31bn | VIG | 31.2% | 31.2% | 65.5% | 94.5% | 5 |
| Hungary | €5.13bn | VIG | 18.1% | 18.1% | 47.2% | 86.6% | 5 |
| Romania | €4.34bn | VIG | 26.1% | 26.1% | 53.3% | 95.6% | 3 |
| Slovenia | €3.38bn | Triglav | 50.1% | 1.6% | 15.8% | 95.5% | 2 |
| Slovakia | €3.20bn | VIG | 28.5% | 28.5% | 66.6% | 94.0% | 6 |
| Bulgaria | €2.68bn | KBC | 13.7% | 13.5% | 28.4% | 62.4% | 1 |
| Croatia | €2.11bn | Agram | 28.1% | 7.9% | 26.2% | 97.1% | 2 |
| Lithuania | €1.73bn | VIG | 29.5% | 29.5% | 59.0% | 95.1% | 4 |
| Serbia | €1.63bn | Dunav | 26.1% | 10.3% | 28.9% | 78.7% | 0 |
| Latvia | €850m | VIG | 29.9% | 29.9% | 53.2% | 92.1% | 3 |
| Estonia | €680m | Swedbank | 22.5% | 16.2% | 28.9% | 86.0% | 3 |
| Bosnia and Herzegovina | €600m | Agram | 19.0% | 8.7% | 8.7% | 59.5% | 1 |
| North Macedonia | €291m | GRAWE | 19.2% | 16.3% | 16.3% | 87.7% | 3 |
| Albania | €277m | SIGAL | 25.8% | 20.0% | 20.0% | 66.2% | 1 |
| Kosovo* | €179m | SIGAL | 15.4% | 8.5% | 8.5% | 50.6% | 1 |
| Moldova | €171m | GRAWE | 18.0% | 12.4% | 12.4% | 30.4% | 1 |
| Montenegro | €148m | Triglav | 32.7% | 9.6% | 19.6% | 100.0% | 0 |
Premium written in 2025. Its share: the leader's share of the market. VIG: VIG's share. Top five: the share of VIG, PZU, Generali, Allianz and Talanx. 2+ markets: the share of groups with insurers in two or more of the 18 markets. Deals: acquisitions, mergers and portfolio transfers completed since 2021.
More insights
Premium is 2.1% of GDP across the 18 markets and outgrew it in 8 of them
2.1%The 18 markets wrote €56.87bn of premium in 2025, 2.1% of their GDP and €479 per person, while their GDP per person is 54% of the EU average. Scroll through the gap per person, growth since 2021 before and after inflation, where premium outgrew the economy and the outlook to 2028.
Two groups write half of Baltic insurance, and ERGO is now third
49%VIG and PZU wrote 49% of premium in Lithuania, Latvia and Estonia in 2025. ERGO's purchase of Gjensidige's Baltic company moves it past Swedbank into third place.
Who took Romania's market after City and Euroins failed
22.5%City Insurance and Euroins held 28% of Romanian premium in 2021. Both lost their licences; Groupama doubled its share to 22.5%, and Generali and Asirom gained 3.8 and 3.6 points.
Pages behind it
When the figures change
Every data update is listed with its date, newest first: new figures, corrections and what they changed.
What changedCiteCite this pageThe reference in APA style and as BibTeX, each with a copy button, and the terms of reuse
Polisa compiles the figures; the original sources are named on this page and on the method page.
Polisa. (2026). Five groups write 56% of the insurance premium in Central and Eastern Europe [Data version 2026-11-11.13378f]. Retrieved November 11, 2026, from https://polisapro.com/insights/who-owns-cee-insurance
BibTeXShow entry
@misc{polisa_insights_who_owns_cee_insurance_2026,
author = {{Polisa}},
title = {Five groups write 56% of the insurance premium in Central and Eastern Europe},
year = {2026},
version = {2026-11-11.13378f},
howpublished = {\url{https://polisapro.com/insights/who-owns-cee-insurance}},
note = {Accessed 11 November 2026}
}Reuse: Polisa's compilation CC BY 4.0 · source data under each publisher's terms, see Method.