49%
Two groups write half of Baltic insurance, and ERGO is now third
VIG and PZU wrote 49% of premium in Lithuania, Latvia and Estonia in 2025. ERGO's purchase of Gjensidige's Baltic company moves it past Swedbank into third place.
The three Baltic markets work as one. The same groups lead in each, and much of the business is written by branches of an insurer seated in a neighbouring Baltic state: branches wrote 52% of premium in Lithuania, 54% in Latvia and 36% in Estonia in 2025. Latvia's BTA wrote 71% of its Baltic premium outside Latvia (€253m of €359m), Balcia 68%.
Across the three markets, VIG (BTA and Compensa) wrote €875m in 2025, 27% of Baltic premium, and PZU (Lietuvos draudimas, Balta and PZU Lietuva) €718m, 22%. Swedbank followed with 12%, ERGO with 12% and Sampo with 8%.
ERGO completed the purchase of Gjensidige's Baltic company on 2 January 2026 for about €99m. Together they wrote €534m in 2025, 16% of the region, ahead of Swedbank; the Gjensidige brand goes when the company merges into ERGO Insurance SE, expected by the end of 2026. Figures are premium written in each country, so the same premium is not counted twice.
The numbers behind it
More insights
Five groups write 56% of the insurance premium in Central and Eastern Europe
56%The 18 markets Polisa covers wrote €56.87bn of premium in 2025, and VIG, PZU, Generali, Allianz and Talanx wrote 56% of it. VIG is the only group with an insurer in every market and leads six of them. Scroll through who leads each market, how much the leader holds and the 54 deals since 2021, 33 of them between different owners.
Who took Romania's market after City and Euroins failed
22.5%City Insurance and Euroins held 28% of Romanian premium in 2021. Both lost their licences; Groupama doubled its share to 22.5%, and Generali and Asirom gained 3.8 and 3.6 points.
Premium is 2.1% of GDP across the 18 markets and outgrew it in 8 of them
2.1%The 18 markets wrote €56.87bn of premium in 2025, 2.1% of their GDP and €479 per person, while their GDP per person is 54% of the EU average. Scroll through the gap per person, growth since 2021 before and after inflation, where premium outgrew the economy and the outlook to 2028.
Pages behind it
When the figures change
Every data update is listed with its date, newest first: new figures, corrections and what they changed.
What changedCiteCite this pageThe reference in APA style and as BibTeX, each with a copy button, and the terms of reuse
Polisa compiles the figures; the original sources are named on this page and on the method page.
Polisa. (2026). Two groups write half of Baltic insurance, and ERGO is now third [Data version 2026-11-11.13378f]. Retrieved November 11, 2026, from https://polisapro.com/insights/baltics-one-market-two-groups
BibTeXShow entry
@misc{polisa_insights_baltics_one_market_two_groups_2026,
author = {{Polisa}},
title = {Two groups write half of Baltic insurance, and ERGO is now third},
year = {2026},
version = {2026-11-11.13378f},
howpublished = {\url{https://polisapro.com/insights/baltics-one-market-two-groups}},
note = {Accessed 11 November 2026}
}Reuse: Polisa's compilation CC BY 4.0 · source data under each publisher's terms, see Method.